EXPERIENCE BMW
LIKE NEVER BEFORE

DRIVE INNOVATION. 

This year’s Ultimate Driving Experience is packed with innovation. We’re featuring the All-New BMW 3 Series and the First-Ever BMW X7 while premiering new activities, such as the xDrive Experience. 

So find your city; sign up for your favorite activities; and get ready. You’re definitely in for a ride, as you’ll get behind the wheel of some of our most advanced models yet.

2019 ACTIVITIES. 

The all-new xDrive Experience will put our innovations to the test. Try out Hill Descent Control in our off-road course, or experience what it’s like to let go of the wheel and have BMW’s Back-Up Assistant take over the steering. Our popular Street Drives program returns for another year, so you’ll get to drive almost any BMW you can think of—free of charge and without any requirement to register in advance. View all activities to see the complete program, and register for your favorite activities.

INFUSED WITH INNOVATION

At the Ultimate Driving Experience, you’ll not only get to drive the All-New BMW 3 Series, but also learn about the hottest new innovations from BMW and how they can make driving more connected, dynamic and joyful.
Learn more about The All-New 3 Series

FIND YOUR CITY. FIND YOUR EXPERIENCE.

NEW JERSEY

MetLife Stadium, April 13 – 21

 

MIAMI

Hard Rock Stadium, May 17 – 23

 

SAN FRANCISCO

Cow Palace, July 27 – August 2

 

LOS ANGELES

Santa Anita Park, September 14 – 20

 

NEW YORK CITY

Citi Field, November 7 – 14


COULDN'T FIND AN EVENT IN YOUR AREA?
This year we are taking the Ultimate Driving Experience on Tour, to make sure everyone has a chance to experience BMW like never before.
 

OUR PARTNERS